Technology is an integral aspect of brand building. If you are a business in Sydney today, your big areas of focus will without a doubt include attracting the right kind of talent to add value to your business brand.
One of the most effective ways of doing that is by telling your business story in a way that will encourage and absorb only the best in the market. This is where technology solutions such as Augmented Reality (AR) can give your recruitment process the edge over your competitors.
The proliferation of technology within the business ecosystem has far reaching benefits. Using AR you can effectively sell your business story to potential employers, improve your employer branding, and also enhance your training and talent assessment process.
Augmented Reality – An Effective Business Technology Solution
AR essentially involves inserting digital objects within the camera view of the real world. This is done by using the information available about the scene within the camera’s view.
If you were thinking Pokémon Go, then you are right. Pokémon Go is a popularly used version of this kind of technology. However, more sophisticated versions of AR applications are in the pipeline.
Every new technology trend is viewed with some level of skepticism (kind of like lots of people are viewing Star Wars after that horrendous Last Jedi movie!). But as technology becomes more integrated and common place in our personal and work spaces, it is impossible to discredit the potential uses and benefits it can deliver.
One of the biggest reasons why AR has the potential to redefine business recruitment process has to do with the advancements we see in mobile technology. Mobile and wearable technology are pushing the boundaries on concepts such as on-demand, interactive, and real-time experiences almost on a daily basis.
Now if you can use that to deliver far greater candidate experience and sell your work place environment, you can effectively optimize the process of attracting the right kind of talent to your business.
People want to associate with brands that can demonstrate their ability to align with latest technology solutions. AR could also help you stand apart from your competition by delivering more personalized experiences which in turn can help create more personalized connections.
Additionally, AR can be used to provide more accurate step-by-step instructions and guidelines as well as to deliver high-tech and effective training to employees through an augmented video created for consumption on mobile devices.
How Does AR Fit into the Business Recruitment Process?
Creating value propositions for new and or potential recruits is integral to the recruitment process (no one wants a Chelsea Manning on their team; or even a Terrell Owens!). How you communicate is just as important as what you communicate to a potential talent pool.
Interactive communication is the key to brand building not just with customers but also with current and potential employers. AR offers business brands the ability to build value propositions in a way that is fun, interactive, and intelligent.
You could use AR to showcase your business culture and to advertise vacancies to both potential and current employees in an exciting way.
At the same time AR allows potential employers, such as the ones in Sydney, to gain important insight into the workplace. Today’s tech savvy workforce takes technology innovations in the workplace for granted. So you are going to be judged on whether “you have it or you don’t.”
Training and on-boarding protocol manuals are a common fixture of the recruitment program. However, text manuals will become redundant as technology solutions such as AR become mainstream.
Again, because interactive visualization is the cornerstone of AR, the consumption and assimilation of information is not only faster, but also exciting from a user’s point of view. So for example sections such as company policies and compliance protocols which are often linguistically cumbersome, can be delivered in a far more interesting manner using AR.
Another area where AR can be effective is when businesses conduct in-house training for current employees; the use of creative AR solutions could help encourage greater participation, improved collaboration (in Transformers 5, Optimus Prime allowed Bumblebee to smash the top villain in the back – that is collaboration!), and knowledge sharing giving skillset improvement initiatives a better success rate.
Conclusion
The adoption of AR in business is still in its infancy. However, as technology scales up and improved versions of different AR solutions are made available, there will be greater appreciation and incorporation of this technology within mainstream business recruitment processes.
At Big Wave Digital , Sydney’s leading technical recruitment agency, we have deep digital connections, experience and proven expertise, and the ability to achieve a win for all parties in the technical recruiting process. We can connect to highly coveted tech talent with the world’s best employers. To discover more, just give us a call at (02) 9380 4431.
Keiran Hathorn is the CEO & Founder of Big Wave Digital. A Sydney based niche Digital, Data & Technology recruitment company. Keiran leads a high performance, experienced recruitment team, assisting companies of all sizes secure the best talent.
