Big Wave Digital’s client, a renowned name in the fashion retail industry, is looking for a talented Social Media Specialist to join their team. This is a unique opportunity to play a pivotal role in shaping the social media presence of a well-established brand.

Key Responsibilities:

• Manage Social Calendar: Oversee and manage the social media calendar for the brand, ensuring a consistent and cohesive presence.
• Execute Marketing Campaigns: Plan, design, and execute monthly marketing campaigns across a suite of social media platforms, elevating the brand’s image.
• Content Creation: Design, create, and implement engaging and high-quality content for social media posts across all channels.
• Data-Driven Growth: Use data models to track and report on cost-effective operations, making recommendations for future growth opportunities.
• Customer Engagement: Interact with and respond to customer inquiries via social media, fostering strong relationships with the audience.
• Stakeholder Collaboration: Liaise with both internal teams and external partners at all levels to drive successful social campaigns.
• Social Media Expertise: Stay on top of emerging trends, particularly on Instagram and Facebook, to keep the brand fresh and innovative.
• Influencer Partnerships: Identify, reach out, and collaborate with influencers and stylists to create engaging and authentic content.
• Video Content: Work closely with external videographers to produce dynamic video content for both social channels and in-store displays.
• Facebook Ads: Create, monitor, and report on Facebook Ads to drive brand awareness and customer conversions.

Profile:

If you’re a passionate social media native with a deep understanding of fashion and a love for innovative content creation, we’d love to hear from you. You’ll have a strong desire to discover new ideas and keep up with the latest social media innovations.

Experience & Skills:

• Expertise in Facebook Ads Manager/Power Editor and Facebook Business Manager.
• Proficient in content scheduling systems like Schedugram.
• Strong knowledge of analytic insights tools such as Iconosquare and Google Analytics.
• Experience with Adobe Creative Suite is highly preferred.
• Photography and photo editing skills are a plus.

Additional Information:

• The role may require flexibility, with occasional work outside regular hours, including evenings and weekends.
• You will report directly to the Director, providing you with hands-on experience in strategic decision-making.

If you’re ready to take on an exciting new challenge in the world of fashion retail, apply now to keiran@bigwavedigital.com.au

Social Media Specialist

Melbourne (On-site in Westmeadows)

Salary: Up to $90k + super

Industry: Fashion Retail

Experience Required: 2-3 years in social media management, preferably within the fashion industry

Living Location Preference: North or West side of Melbourne, or within reasonable commuting distance to Westmeadows.