2016: Quarter 1 – Market Information for Employers

Despite Big Wave Digital’s three core recruitment pillars, 92% of vacancies this quarter have had a strong marketing skew, albeit digital, analytical, communications or data. The issue with such demand is the increase in candidate option.

A quick search via LinkedIn “jobs” or Seek.com.au will demonstrate that in Sydney alone there are over 3500 open vacancies with a marketing angle. This means, candidates are spoilt for choice and the top candidates will be presented with multiple offers to pick and choose.

What does this mean for employers?

Regardless of where your current marketing plan is at, it is essential for employers to have a strong brand, a story for staff and prospective employees to affiliate with, in order to get their buy-in, a clear business direction and a strategic vision to capture and “sell” to the prospective market. Whilst we know a candidate needs to demonstrate the value they can add to a company, it’s now becoming even more prevalent for a company to share their story and benefits for joining.

I’ve witnessed marketing candidates accept a position for less money than the competitor was offering, due to the way the other firm sold their story. It may seem like common sense, but having a rigorous recruitment plan in place prior to engaging the market is absolutely essential.

All the best!

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