Digital Marketing Specialist (Health Background Preferred) 🏥🌱🍏
Are you passionate about digital marketing and health? Do you possess a keen eye for detail and a knack for developing engaging campaigns? If so, we have an exciting opportunity for you to join the team as a Digital Marketing Specialist with a focus on health-related initiatives.
About the company: They are a dynamic and innovative Learning platform in the health sector. Committed to making a positive impact on people’s lives.
Position Overview: We are seeking a talented Digital Marketing Specialist to spearhead digital marketing efforts, with a particular emphasis on health-related campaigns. The ideal candidate will have a background in health or a related field, coupled with strong digital marketing skills and a creative mindset.
Responsibilities:
- Creating and developing compelling email campaigns tailored to our target audience within the health industry.
- Project managing direct mail campaigns, ensuring timely delivery and maximum impact.
- Generating monthly campaign reports to track performance metrics and provide actionable insights for optimization.
- Publishing industry-related articles and curating engaging organic content for our main social media channels, events, and shows.
- Utilizing basic HTML & CSS skills to enhance digital assets and optimize user experience.
- Implementing SEO/SEM strategies, including Google Ads, to increase online visibility and drive traffic to various platforms.
- Managing paid advertisements on platforms such as Meta (formerly Facebook) to reach and engage with our target demographic effectively.
- Leveraging email marketing techniques to nurture leads, retain customers, and enhance brand loyalty.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Health Sciences, or related field.
- Proven experience in digital marketing, preferably within the health or wellness sector.
- Proficiency in email marketing platforms, CRM systems, and marketing automation tools.
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Working knowledge of HTML & CSS for basic website editing and email template customization.
- Familiarity with SEO/SEM best practices and tools, including Google Analytics and Google Ads.
- Experience with paid advertising platforms such as Meta Ads Manager.
- Excellent written and verbal communication skills with a creative flair for content creation.
- Analytical mindset with the ability to interpret data and derive actionable insights.
Why Join? You’ll have the opportunity to make a meaningful impact on the health and well-being of others while working in a collaborative and supportive environment. Offering competitive compensation, professional development opportunities, flexibility and a vibrant company culture that values innovation and diversity.
How to Apply: If you’re excited about the prospect of joining the team and contributing to their mission, please submit your resume. We look forward to hearing from you!